My True Value

Privacy Policy

Welcome to My True Value and our services.

We are committed to protecting your personal data and your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our apps (each referred to individually as an “app”). Please read this Privacy Policy carefully.

If you choose to use any of My True Value ApS's apps, you agree to the collection and use of information in relation to this policy.

The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, which are accessible at our Terms & Conditions, unless otherwise defined in this Privacy Policy.

If you are under 18 years old, please read the Privacy Policy and Terms of Service together with your parent or legal guardian and ensure you both agree before using the app.

1. Types of Data Collected

Personal Data

We do not store or save any personal data on external servers.
All data is stored locally on your device.
For example:

Usage Data

We collect information on how our app is accessed and used. This Usage Data includes information such as your device type, app version, geo-location, pages of our app that you visit, time and date of your visit, time spent on those pages, and other diagnostic data.

Advertising and Tracking

We do not collect data for advertising purposes.
However, please note that even though our app's code does not explicitly send any data, AdMob — Google's Mobile Ads SDK integrated into our app — automatically collects certain data from your device when you view ads.
You can learn more under 6. Data Sharing, Transfers, and Third-Party Services.

2. Data Collection Methods

We use standard tracking technologies available through App Store Connect and Google Play Console.
We also use Firebase and Analytics to understand user behavior, such as new user acquisition and returning users.

3. Usage Purpose

The data we collect is used for the following purposes:
- To monitor and analyze usage and trends to improve the experience with our app.
- To identify technical issues and ensure our app's stability and security.

4. Data Retention Period

Data is retained for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required or permitted by law.

5. User Rights Regarding Your Personal Data

Right to Access

You are the only one who has access to your personal data in our app. Your reflections and progress are stored locally on your device and are not accessible to us or any third party.

Right to Erasure

You can delete all your app data at any time by uninstalling the app or clearing its data from your device's local storage. Please note that, depending on your settings and agreements with Apple or Google, a copy of your data may be backed up by those services to enable device restoration.

6. Data Sharing, Transfers, and Third-Party Services

While our app's code does not explicitly collect or share your personal data with third parties, we use third-party services that may automatically collect data in order to provide their services.

Advertising, Consent, and Data Collection (Google AdMob & UMP)

We use Google AdMob, a third-party advertising service, to display ads within our app. To provide these ads, the Google Mobile Ads SDK, which is integrated into our app, automatically collects certain data from your device. This data collection is necessary for ad delivery, analytics, and fraud prevention.

The information collected by AdMob may include:

Your Privacy Choices and Consent

We comply with applicable privacy and data protection laws, such as the GDPR. If you are located in a country or region where consent is required for the use of personal data, you will see a consent banner inside the app. Our app uses Google's User Messaging Platform (UMP) to display this banner and to manage your choices regarding personalized and non-personalized advertising.

The consent banner allows you to review and select your preferences regarding data use and advertising:

Manage Your Preferences

You can always update or change your privacy preferences. These preferences can be managed in the app under Account → Privacy Settings, or through your device settings:

We do not collect or store personal data ourselves for advertising purposes. Likewise, your reflections, progress, or any data you enter in the app are never shared with any third parties. This personal data is strictly stored on your device and accessible only by you.

All ad-related data collection and processing is handled solely by Google in accordance with their Google Privacy Policy.

7. Security Measures

We do not process your personal data as it is saved locally on your device.

8. Cookies

We use cookies on our website to monitor activity. For more details, see our Cookie Policy.
We do not use cookies within our application in the Google Play or Apple App Store.

9. Changes to the Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page.

Contact Information

If you have any questions or suggestions about this Privacy Policy, do not hesitate to contact My True Value at info@mytruevalueapp.com or at:

My True Value ApS
Kaervang 1,
Vindinge
DK-4000 Roskilde
Denmark